Tracking and Attribution FAQ's

Vinebase is equipped with many tools to help your business grow and succeed. With tracking and attribution you can learn what marketing tactics are working the hardest to drive sales. 

What is Vinebase Attribution?

Attribution is a tool that helps wineries and others involved in introducing a customer to a new wine or winery to measure and understand the impact of campaigns and initiatives on the discovery, consideration, and purchasing process.

Use Vinebase Attribution to spend more time on what's working, and improve what's not. You can also use Vinebase Attribution to track, incentivize, and reward those that share your products with others to encourage one of the best ways to grow awareness about a product: word-of-mouth.

How does it work?

Vinebase Attribution currently has support for a last-touch attribution model. For an interaction or purchase to be attributed to a source, that source must be the last touch the customer had before the sale.

How can I start using Attribution?

Currently, Vinebase Attribution is in beta mode. However, our team has an archive of information from your previous marketing campaigns and initiatives run through Vinebase. If you are curious about accessing and obtaining these reports, please reach out to us at support@vinebase.com.

How does Attribution work for Tastemakers?

Each Tastemaker has a unique short link to share with their audience to their page. For any orders placed for a Recommended Winery of the Tastemaker by a session that started from the unique short link - that Tastemaker is attributed transaction credit.

What other tracking does Vinebase record?

Vinebase is built to always  record the last touch point that lead to a sale. This can range from emails, influencers, referrals, and more! Keep your eyes peeled on future reporting, automated initiatives, and turnkey marketing offerings from Vinebase coming soon!

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